Technology In RetailOctober 23, 2020
Shopping malls per capita. In contrast, Canada has only 13.1 SF per capita while Australia has only 6. Every other nation included in the search had numbers of 3.2 SF or less per capita. With that amount of retail space, the idea that lower performing space would need reevaluation and\/or repositioning shouldn’t have been a surprise. No matter the main cause, retailers are looking for all chances to stand out in a favorable manner including the inclusion of new in shop technology. Smart technology attributes allow stores to maximize their property footprint and do much more business in less distance.
Consumers are increasingly asking for these kinds of enhancements. One trend entails retailers introducing touchscreens and kiosks to help improve the in store encounter. This may take several forms that vary from an easy digital catalogue setup on a screen all the way up to magical mirrors featured from the vanities of higher end luxurious shops. Kiosks allow retailers to provide even the most expensive merchandise inventory in an engaging manner so customers could make educated decisions, and even make purchases without needing to wait for help from a sales representative, Chila stated. This helps retailers save headcount by allowing a leaner floor sales staff to sell as economically as a bigger team without undermining the customer experience.
Other companies, Chila says, are using kiosks to reach clients away from their physical showroom. 1 example is Flagship Motorcars of Lynnfield, that went beyond just putting an automobile from the mall and deployed an interactive kiosk from a branded lounge area at the North Shore Mall. Since the kiosks were deployed late last summer, brand consciousness has climbed dramatically, he says. Requests for test drives, that can be made directly throughout the kiosk, are up, leases and sales have grown, and the dealership has successfully built consciousness among a group of consumers it couldn’t previously reach.